Branding

Philadelphia
Contemporary

Philadelphia Contemporary is a contemporary arts organization whose mission is to connect the people and places of Philadelphia through art and partnership.

The new identity is grounded by the symmetrical lengths of the words Philadelphia and Contemporary, the new identity features a modular grid system that embraces the bold, architectural geometries of the city. But just as Philadelphia Contemporary — and the art and artists it champions — strives to shift boundaries, the identity uses key moments to break the grid, creating a dynamic and unexpected expression of the organization’s purpose. 

A vibrant responsive palette inspired by the city’s rich history pairs with striking typography that offers a powerful alternative to the expected white box identity of your typical contemporary art institution.

Studio
Team