Branding

Pfizer
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Pfizer is among the world’s largest pharmaceutical companies and one of the most recognizable brands across all industries. After more than 170 years, the company has arrived at a new era. The new identity reflects its evolution from a diversified enterprise to a more focused and innovative biopharma company; from a scientific fast follower to a first-in-class scientific leader.

Conversations with Pfizer scientists led to a powerful unifying symbol, the DNA helix. DNA is the essence of all life, the code and engine of human potential. The new logo unlocks the iconic “pill” shape of the past seven decades, revealing a rotating double helix that inspires progress, change, and the overturning of old realities in search of tomorrow’s innovations.

The new identity strikes a balance between science and humanity — a balance that defines the new purpose-driven company where science and people come together.

Pfizer Unveils its First Major Logo Redesign in 70 years
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Pfizer Introduces New Logo Playing Up Role in Drug Creation

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