Marketing

Marriott Bonvoy x Starbucks
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On the Way campaign for Marriott Bonvoy and Starbucks partnership highlights a shared rewards system between the two brands, brought to life through a cohesive visual design.

A custom gradient blends Marriott Bonvoy’s vivid salmon pink with Starbucks’ iconic green, allowing each brand to take the lead through different cropping while preserving a unified look.This approach ensures that both Marriott Bonvoy and Starbucks maintain their distinct identities while visually reinforcing their partnership.

The adaptable design conveys the campaign’s core message of convenience and ease, seamlessly transitioning between the two brands. Through this visual system, customers experience a continuous journey of rewards, whether they’re staying at a Marriott Bonvoy property or enjoying a cup of Starbucks coffee along the way.

Studio
Dentsu Creative