Visual Identity

Hong Kong Disneyland's
20th anniversary

To celebrate 20 years of magic, Hong Kong Disneyland threw its most spectacular party yet.

The visual identity captures the energy of a dance floor—sweeping spotlights, pulsing excitement, and the thrill of being in the moment. At its heart, the anniversary logo brings the magic to life: a Mickey-shaped spotlight illuminating the Castle of Magical Dreams, turning light itself into storytelling.

Inspired by glitz and glamour, the visual system uses radiant gradients, shimmering textures, and jewel-toned colors across environmental graphics, merchandise, and digital. Transforming the park into an immersive celebration.

Celebrating more than a milestone, it invites every guest to step into the spotlight and join the magic.

Agency
Dentsu Creative